5 Types of Analytics For Business Intelligence


Data analytics is a powerful business tool that helps organizations grow revenue, improve efficiency, boost customer experience and establish new business models. It also enables them to respond quickly to emerging market trends.

There are many different ways to use analytics, so it’s important to understand what each method offers. By learning more about each, you can decide which route is best for your business goals.

Predictive Analytics

Predictive analytics is an important tool for businesses that want to predict and plan ahead. It helps businesses strategize and make data-driven decisions to boost their bottom line.

In the marketing sector, predictive analytics is used to analyze consumer behavior and plan campaigns that are likely to drive conversions. It also allows marketers to track demand for specific products or services and optimize their budgets accordingly.

Predictive analytics has become increasingly accessible, allowing more businesses to benefit from its capabilities. This is largely due to increased computing power and advancements in AI and machine learning technologies.

Prescriptive Analytics

Prescriptive analytics take predictive analytics a step further by recommending actions that are expected to lead to a particular outcome. This type of data analysis is often used to optimize processes and formulate strategies that will help a company reach its goals.

For example, a human resources manager may be looking to up-skill his employees. A prescriptive analytics algorithm might recommend that they go to another course that will allow them to do the job better.

To make use of prescriptive analytics, teams need to develop applications that leverage structured and unstructured data. This involves specifying requirements, identifying relevant data sources, organizing the data and developing models.

Diagnostic Analytics

Diagnostic analytics, also known as anomaly detection or cause and effect analysis, helps businesses answer the question “why did something happen?” It is typically used to explore historical data to identify anomalies, determine correlations and explore hidden relationships.

In healthcare, AI-based diagnostic tools help physicians make accurate diagnoses and deliver the best treatment possible. They also allow doctors to focus on a smaller group of possible illnesses, which increases accuracy and reduces costs.

In business, it is common for marketing teams to use diagnostic analytics to determine why a campaign saw an increase in engagement or a company’s click-through rate dropped. It can also be used to inform product development and design decisions to improve product and user experience (UX) or reposition brand messaging to ensure product-audience fit.

Data Aggregation

Data aggregation is a process where raw data points are gathered and expressed in summary forms for statistical analysis. The aggregation process is an efficient way to generate reliable and accurate data for business intelligence purposes.

Data Aggregation is essential for businesses that need to stay competitive and offer consumers a great value for their money. Whether you’re in the retail, travel or e-commerce industry, you need to be able to collect and analyze data that meets your customers’ specific criteria.

The process needs to be fast and efficient, which means that you need an Enterprise-Grade Solution. These solutions have a number of characteristics that support dynamic business environments, are easy to maintain, and have a flexible architecture. They are also scalable, which allows them to grow as the needs of the business change.


Forecasting helps businesses plan for the future by predicting how many products they will need to produce, how much money they will earn and how they can allocate their budget. This information helps companies to avoid overproduction and underproduction, which can lead to waste and loss.

There are a number of techniques for making forecasts, including quantitative and qualitative methods. However, it’s important to choose the right one for your business needs.

The first step is to ask yourself a few questions about the purpose of your forecast. This will help you decide how accurate the forecast should be and which technique to use.